Lockup, color
Default. Use on white or very light backgrounds.
Brand & press kit
The marks, colors, and voice behind Mytherapist Tools.
Everything on this page is yours to use for press, partner pages, and anywhere you write about us. SVGs are vector and scale cleanly. If you need a format that is not here, write to hello@mytherapist.tools.
Logo
Six lockups, one mark
The mark is a three-bar asterisk, our editorial pick device. The full lockup pairs it with the wordmark in Source Serif 4 Medium.
SVG
Lockup, ink
Single color. Use when full color is not available.
Lockup, reversed
White lockup for dark photography or dark UI bands.
Mark, color
The three-bar asterisk on its own. App icons, avatars, favicons.
Mark, ink
Single color mark. Stamps, embroidery, single-ink print.
Mark, reversed
White mark for use on photography or dark surfaces.
Construction
Three rounded rectangles, rotated 0°, 60°, and 120° around the center of a 64 by 64 canvas. The three brand blues make the rotation read on purpose, not as a print misregistration.
Minimum size for digital is 16 px. For print, 8 mm.
Email avatar
512 by 512 PNG of the mark on a white tile. Upload it as the Google Workspace or mail-provider profile photo for hello@mytherapist.tools so the asterisk appears beside the sender name in Gmail.
Download PNG, 512 × 512
Color
One palette, two modes
Every token flips on dark mode. Use the pair, not raw hex. The dark value listed is what the site renders when the OS theme is dark.
Brand blue
Links, primary accents, the dot in the lockup.
- Light
- #2563a8
- Dark
- #7aa9d4
var(--brand)
Brand deep
Hover state for brand-colored links and the third asterisk bar.
- Light
- #1a4a85
- Dark
- #5b8fbf
var(--brand-dark)
Brand soft
The middle asterisk bar. Pairs with brand and brand deep.
- Light
- #5b8fbf
- Dark
- #4f7ba8
var(--brand-soft)
Brand pale
Featured-card tint, badge backgrounds, soft callouts.
- Light
- #dde9f5
- Dark
- #1d2d40
var(--brand-pale)
Ink
Primary text. Heads, body, anything that needs to read first.
- Light
- #1a1a1a
- Dark
- #f1f1ee
var(--ink)
Subink
Body prose, secondary text, the muted half of the wordmark.
- Light
- #4a4a4a
- Dark
- #b5b5b1
var(--subink)
Surface
Page background. Text color on dark bands.
- Light
- #ffffff
- Dark
- #0e1116
var(--surface)
Surface pale
Section bands, inputs, hover backgrounds.
- Light
- #f8f8f5
- Dark
- #161a20
var(--surface-pale)
HIPAA green
HIPAA verified badge. Free trial badge. Never decorative.
- Light
- #16a34a
- Dark
- #22c55e
var(--hipaa)
Typography
Source Serif 4 and Inter
Two families, two jobs. Serif carries voice and editorial weight. Sans carries UI and dense information.
Display
Source Serif 4
Medium 500 for heads. Regular 400 for pull-quotes.
The unfussy choice for therapists.
We test before we list, and we list what works.
A directory you can trust because the people who write it use the tools they recommend.
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Text & UI
Inter
Regular 400 for body. Medium 500 for UI. Semibold 600 for badges.
Built for clarity at small sizes.
Used for navigation, body text, tables, and badges across the site.
Numbers run tabular in tables and pricing rows so columns line up. Eyebrow labels run uppercase, tracked wide.
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Voice
Plain, direct, a little skeptical
We write the way clinicians read at the end of a long day: short sentences, concrete claims, no puffery. If a sentence could be on any directory page, we rewrite it with specifics.
Do
- Keep clear space around the mark equal to the height of one asterisk bar.
- Use the color lockup on light surfaces. Use the reversed lockup on dark.
- Pair the wordmark with Source Serif 4 in editorial contexts.
- Credit as Mytherapist Tools or mytherapist.tools on first mention.
Do not
- Do not recolor the asterisk to a non-brand palette.
- Do not stretch, skew, rotate, or outline the lockup.
- Do not place the lockup on a busy photo without a tinted scrim behind it.
- Do not call us My Therapist Tools or MTT in editorial copy.
Boilerplate
A paragraph you can lift
Use the short version for partner pages. Use the long version for press releases.
Short
Mytherapist Tools is an independent editorial directory of software and AI tools built for therapists and mental health professionals.
Long
Mytherapist Tools is an independent editorial directory of software and AI tools for therapists and mental health professionals. Every listing is tested in a real workflow before it appears, HIPAA status is verified vendor-side, and category guides are written with a licensed clinical advisor. Referral fees, when they apply, are flat across every tool in a category, so placement is never for sale.
Press, partnerships, or a logo you cannot find here
Write to hello@mytherapist.tools. We answer within one business day, usually faster.
The asterisk mark, the wordmark, and the name “Mytherapist Tools” are property of Mytherapist Tools. Use under this brand guide is permitted for editorial, press, and partnership purposes without prior approval. For commercial or product co-branding, write first.
mytherapist.toolsBrand guide last updated June 2026