GoodTherapy vs Zocdoc for therapists

Auto-generated from listing data

At a glance

The differences that matter

Side-by-side facts. Rows where the two tools differ meaningfully are highlighted.

Feature	GoodTherapy	Zocdoc
Pricing from	$30 / mo	Not listed
Pricing model	paid	free
HIPAASame	Not listed	Not listed
Free trialSame	Yes	Yes
Target users	Therapists who write content Practices wanting an alternative to Psychology Today	Insurance-accepting therapists Practices wanting pay-for-results visibility Clinicians comfortable with per-booking fees
Key features	Searchable directory Therapist profile Article publishing for therapists Specialty filters	Search-optimized provider profile Insurance-based client search Online scheduling and intake Pay-per-new-patient model (no subscription)
Integrations	Standalone	Common calendars Some EHR scheduling syncs

GoodTherapy

Pricing from: $30 / mo
Pricing model: paid
HIPAA: Not listed
Free trial: Yes
Target users: Therapists who write content
Practices wanting an alternative to Psychology Today
Key features: Searchable directory
Therapist profile
Article publishing for therapists
Specialty filters
Integrations: Standalone

Zocdoc

Pricing from: Not listed
Pricing model: free
HIPAA: Not listed
Free trial: Yes
Target users: Insurance-accepting therapists
Practices wanting pay-for-results visibility
Clinicians comfortable with per-booking fees
Key features: Search-optimized provider profile
Insurance-based client search
Online scheduling and intake
Pay-per-new-patient model (no subscription)
Integrations: Common calendars
Some EHR scheduling syncs

Pricing

What you actually pay

Starting prices and what they include. The cheaper tool is not always the better value.

GoodTherapy

paid

$30/month

Free trial

Zocdoc

free

Free

Free trial

Honest assessment

Where each tool wins and loses

Based on hands-on testing. Both tools have real weaknesses worth knowing before you commit.

GoodTherapy

What works well

Strong SEO
Content-friendly platform
Established brand

Where it falls short

Smaller traffic than Psychology Today
Article approval process can be slow

Zocdoc

What works well

No monthly subscription - pay only for new bookings
Large consumer traffic
Built-in scheduling and intake
Strong for insurance search

Where it falls short

Per-booking fees add up in busy markets
Skews to insurance-based discovery
Less ideal for private-pay-only practices
Confirm current fee structure

Take it for a spin

Try them

Both tools offer free trials. The fastest way to confirm a fit is to run one real session through each.

Therapist directory with strong content and SEO.

Try GoodTherapy

From $30/moFree trial

Visit GoodTherapy

Pay-per-booking provider directory with online scheduling and intake.

Try Zocdoc

FreeFree trial

Visit Zocdoc

About this comparison

This comparison is auto-generated from verified vendor data. We compile pricing, features, and integrations from each vendor's own documentation. For editorial comparisons with hands-on testing, see our editorially reviewed comparisons.

Auto-generated

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