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Grow Therapy logo
Grow Therapy
Headway logo
Headway

Grow Therapy vs Headway for therapists

Editorially reviewedUpdated May 2026

The short answer

Both platforms are free to join and handle credentialing under their group contracts. Headway is in all 50 states and credentials in as little as 30 days; Grow Therapy is in ~36 states but credentialing can take up to 5 months. Both offer free CEUs. Pick Headway for speed and broader state coverage; Grow Therapy if you want their Psychology Today profile management and slightly more flexible caseload control.

Skip both if

Skip both if your state isn't supported by Grow Therapy and you've already had a bad experience with Headway. Skip Grow Therapy specifically if you need to be seeing clients within 60 days credentialing can take up to 5 months.

At a glance

The differences that matter

Side-by-side facts. Rows where the two tools differ meaningfully are highlighted.

Grow Therapy logo

Grow Therapy

Pricing from
Not listed
Pricing model
free
HIPAA
Yes
Free trial
Yes
Target users
  • Therapists in supported states
  • Practitioners wanting referrals
  • Solo therapists testing insurance acceptance
Key features
  • Free credentialing under group contract
  • Client matching from platform demand
  • Free CEUs
  • Psychology Today profile management
Integrations
  • Use your own EHR or Grow's tooling
Headway logo

Headway

Pricing from
$0 / mo
Pricing model
free
HIPAA
Yes
Free trial
No
Target users
  • solo practice
Key features
  • Insurance credentialing
  • Claims filing
  • Fixed pay schedule
  • Built-in EHR-lite
Integrations
  • SimplePractice
  • Stripe

Pricing

What you actually pay

Starting prices and what they include. The cheaper tool is not always the better value.

Grow Therapy

free

Free
Free trial

Headway

free

$0/month

Honest assessment

Where each tool wins and loses

Based on hands-on testing. Both tools have real weaknesses worth knowing before you commit.

Grow Therapy logo

Grow Therapy

What works well

  • Free to join
  • Free CEUs
  • Psychology Today profile management
  • Active client matching

Where it falls short

  • Only ~36 states (vs Alma's 50)
  • Requires duplicate note entry per some reviews
  • Less mature than Alma/Headway
Headway logo

Headway

What works well

  • Free to therapists
  • Removes credentialing friction
  • Predictable pay schedule

Where it falls short

  • Takes a percentage of insurance reimbursement
  • Limited to in-network payors

In depth

The longer breakdown

Both platforms operate on the same model: you join their group contract, get credentialed faster than going direct, and the platform handles claims, billing, and bi-weekly payouts in exchange for either a percentage cut or below-market reimbursement. 

Headway's network is significantly larger at 48,000+ providers vs Grow Therapy's ~17,000. Headway also credentials faster 30 days is the advertised baseline, while Grow Therapy has been documented at up to 5 months. For solo therapists trying to start seeing insurance clients within a quarter, that gap matters. 

State coverage is a real differentiator. Headway operates in all 50 states; Grow Therapy in ~36. If you're licensed in multiple states or planning to move, Headway's coverage is the safer bet. Grow Therapy claims 125+ insurance plans including some Medicaid and Medicare Advantage, which Headway largely doesn't. 

Both offer free CEUs. Headway Academy gives up to 150 hours; Grow Therapy includes them but the catalog is smaller. Grow Therapy also manages your Psychology Today profile, generating organic referrals outside the platform a feature Headway doesn't match. 

On the note workflow: Grow Therapy historically required duplicate note entry into their platform, which therapists found annoying. Headway lets you use your own EHR and submits claims based on your encounters. If your time is the scarcest resource, Headway's lighter-touch workflow wins. 

On caseload demand: both platforms have steady inbound client demand in major metros. In smaller markets, Headway's larger client base generates more matches. 



Recommendations

Pick by what your practice looks like

Different practices need different tools. Here is how the choice changes based on your situation.

Solo practice

Headway. Faster credentialing and broader state coverage make it the safer choice for a solo therapist starting to accept insurance.

Group practice

Headway. Larger provider network (48,000+ vs ~17,000) and faster onboarding outweigh Grow Therapy's slightly more flexible note workflows at the group level.

Specialty focus

Grow Therapy. The platform manages your Psychology Today profile and includes free CEUs useful for specialty practitioners building visibility while credentialing.

Take it for a spin

Try them

Both tools offer free trials. The fastest way to confirm a fit is to run one real session through each.

Grow Therapy logo

Free credentialing and client matching for therapists.

Try Grow Therapy

FreeFree trialHIPAA-compliant
Visit Grow Therapy
Headway logo

Insurance credentialing and billing for therapists

Try Headway

From $0/moHIPAA-compliant
Visit Headway

About this comparison

Editorially reviewed

This comparison was hands-on tested by our editorial team. Both tools were used on real workflows for a minimum of two weeks before this comparison was published.

Last verified
May 26, 2026Re-verified quarterly

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