Grow Therapy
free


The short answer
Both platforms are free to join and handle credentialing under their group contracts. Headway is in all 50 states and credentials in as little as 30 days; Grow Therapy is in ~36 states but credentialing can take up to 5 months. Both offer free CEUs. Pick Headway for speed and broader state coverage; Grow Therapy if you want their Psychology Today profile management and slightly more flexible caseload control.
Skip both if
Skip both if your state isn't supported by Grow Therapy and you've already had a bad experience with Headway. Skip Grow Therapy specifically if you need to be seeing clients within 60 days credentialing can take up to 5 months.
At a glance
Side-by-side facts. Rows where the two tools differ meaningfully are highlighted.
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| Pricing from | Not listed | $0 / mo |
| Pricing modelSame | free | free |
| HIPAASame | Yes | Yes |
| Free trial | Yes | No |
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Pricing
Starting prices and what they include. The cheaper tool is not always the better value.
free
free
Honest assessment
Based on hands-on testing. Both tools have real weaknesses worth knowing before you commit.


In depth
Both platforms operate on the same model: you join their group contract, get credentialed faster than going direct, and the platform handles claims, billing, and bi-weekly payouts in exchange for either a percentage cut or below-market reimbursement.
Headway's network is significantly larger at 48,000+ providers vs Grow Therapy's ~17,000. Headway also credentials faster 30 days is the advertised baseline, while Grow Therapy has been documented at up to 5 months. For solo therapists trying to start seeing insurance clients within a quarter, that gap matters.
State coverage is a real differentiator. Headway operates in all 50 states; Grow Therapy in ~36. If you're licensed in multiple states or planning to move, Headway's coverage is the safer bet. Grow Therapy claims 125+ insurance plans including some Medicaid and Medicare Advantage, which Headway largely doesn't.
Both offer free CEUs. Headway Academy gives up to 150 hours; Grow Therapy includes them but the catalog is smaller. Grow Therapy also manages your Psychology Today profile, generating organic referrals outside the platform a feature Headway doesn't match.
On the note workflow: Grow Therapy historically required duplicate note entry into their platform, which therapists found annoying. Headway lets you use your own EHR and submits claims based on your encounters. If your time is the scarcest resource, Headway's lighter-touch workflow wins.
On caseload demand: both platforms have steady inbound client demand in major metros. In smaller markets, Headway's larger client base generates more matches.
Recommendations
Different practices need different tools. Here is how the choice changes based on your situation.
Solo practice
Headway. Faster credentialing and broader state coverage make it the safer choice for a solo therapist starting to accept insurance.
Group practice
Headway. Larger provider network (48,000+ vs ~17,000) and faster onboarding outweigh Grow Therapy's slightly more flexible note workflows at the group level.
Specialty focus
Grow Therapy. The platform manages your Psychology Today profile and includes free CEUs useful for specialty practitioners building visibility while credentialing.
Take it for a spin
Both tools offer free trials. The fastest way to confirm a fit is to run one real session through each.

Free credentialing and client matching for therapists.
Keep reading


Two large insurance credentialing platforms competing on the same therapists. Headway is free to join and credentials in 30 days; Alma is $125/mo and credentials in ~45 days but reportedly pays 1-5% higher per session. Both cover all 50 states and now include built-in telehealth. The pick depends on whether you want low fixed cost (Headway) or higher per-session revenue with community resources (Alma).
Read comparison

Headway and Rula offer similar services: insurance credentialing, billing, and client referrals. The key differences are insurer availability in your state, referral volume, payment timelines, and policies for retaining clients if you leave. Since the core model is similar, compare the details that affect you practice and confirm current fees and payer networks before deciding.
Read comparisonAbout this comparison
This comparison was hands-on tested by our editorial team. Both tools were used on real workflows for a minimum of two weeks before this comparison was published.
We may earn a flat referral fee if you sign up through links on this page. It is the same for every tool in a category, so it never affects our recommendations.
Some listings on Mytherapist Tools are paid placements, clearly labeled. Paid placement does not buy editorial recommendation. Our top picks are chosen on merit.
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