GoHighLevel is a marketing and pipeline platform increasingly adopted by therapy practices for the growth layer that EHRs don't handle: inquiry-to-consultation pipeline, waitlist automation, referral source tracking, no-show follow-up, Google review requests, and online reputation management. HIPAA-compliant add-on available at $297/month extra on top of base subscription, allowing clinical communications through the platform. Most therapists use GHL only for the practice-growth layer (not clinical comms) and keep clinical docs in SimplePractice or TherapyNotes.
