Zocdoc

Zocdoc is a large healthcare marketplace where clients search by insurance and book in-person or telehealth appointments directly. For therapists it offers a search-optimized profile plus online scheduling and intake with no monthly subscription, providers pay only when a new patient books through Zocdoc. The performance-based model can be attractive (no cost for empty months) but per-booking fees add up in high-volume markets, and it skews toward insurance-based search. Strong for insurance-accepting therapists who want pay-for-results visibility.